FARMERS JUICE WORK
Farmers Juice is a D2C Beverage brand that sells mindfully made organic cold-pressed juices, shots, smoothies and more. As the company’s creative director for the past 3 years, I revitalized the logo & brand, reimagined product labels & packaging, and also up-leveled marketing with tasteful, inventive emails & ads that meaningfully boosted sales. I also led other designers to execute web design project, creative directed photo/video shoots and supported product development and marketing strategy.
PACKAGING DESIGN
As Farmers Juice products are organic and thoughtfully formulated for wellbeing, it was imperative to the team that the labels highlight each product’s clean ingredients and key value propositions front and center. It was with this need that the aesthetic for Farmers Juice’s vibrant labels were created.
STATIC ADS
Creating static ads that stand out requires creativity, taste and a balance of design sensibility with visually prioritizing the right information. The right combination is both visually captivating and practically resonant with prospective customers.
CAROUSEL ADS
Carousel ads allow us to dive deeper into concepts that can’t be conveyed to an audience in a static. These deeper-dives build brand trust and are designed to both resonate with customer needs and be informative.
VIDEO ADS
Video ads dynamically shine a light on what makes Farmers Juice special.
LOGO DESIGN & STYLING
Farmers Juice is a brand built on principles of holistic wellbeing, for body, mind soul and planet. So while the founder wanted this logo to reflect the bright, juicy, nature-forward qualities of his brand vision, he also wanted a logo that spoke to the inner peace and harmony that comes from well-rounded living. Through a sketch exploration, we landed on this unique illustration to capture the brand’s essence. This loo became the seed for Farmers Juice’s broader brand identity.
