Creative Direction
Design
&
The Art of Design
Welcome. As a creative director and designer, I help soulful businesses and brands discover their vision and bring it to life. Design is much more than a means to produce content - it is an opportunity to build something that inspires humans to feel something beautiful. It is an opportunity to build a resonance that welcomes the right people to your product, brand or world, and to do so with a blend of practical tact and artistic texture.
Areas of Focus
Creative Direction
Establishing creative vision through branding and quality control of assets. Leading a team to honor the core vision with consistency and innovation through all mediums (web, ads, packaging, media, etc.).
Creative Consulting
High-level support on creative strategy, vision and direction to bring clarity and cohesion to there world you’re building.
Packaging Design
Soulful packaging that accentuates the distinct value and beauty of your product, bringing your brand to life, and allowing customers to taste it with their eyes even before they try it.
Branding
Grounding a beautiful vision into a defined brand identity that distinguishes your business's unique voice and resonates with customers.
Experience
Creative Director ~ 5 yrs. Designer ~ 15 yrs.
I have served as creative director for Agencies, D2C brands, Foundations and creators, and have worked with companies of all sizes to bring their brands to life.
USC MS Integrated Design, Business & Technology
from USC’s Iovine & Young Academy. Here I learned Design thinking and human-centered design principles as applied to a variety of disciplines.
USC BA in Art (Painting, Drawing, Installation)
from USC’s Roski school of Art & Design, and a minor in entrepreneurship from USC’s Marshall School of Business.
RECENT PROJECTS
Creative Direction
MADE ON EARTH
Made on Earth is a cinematic documentary series that poetically explores what can’t be replaced by AI or factory-made products: a fulfilling life. Through the lives and works of devoted artists, we learn the invaluable nature of human creativity. I have worked with the show creator from the inception of the concept, to countless shoot days, to crafting the story in post-production to help her clarify the heart of each film’s message. Made on Earth has been a self-starter success story. The 4 released episodes have garnered a viewership of nearly 200,000.
Creative Direction, Packaging, Branding
FARMERS JUICE
Farmers Juice is a D2C Beverage brand that sells mindfully made Organic Cold-Pressed juices, shots, smoothies and more. As the company’s creative director for the past 3 years, I revitalized the logo/brand, reimagined their product labels and packaging, and also unleveled their marketing with fun, inventive emails & ads. I also led other designers to execute web design project, creative directed photo/video shoots and supported product development and marketing strategy.
Branding & Packaging
STAR & LEAF
Star & Leaf is an apothecary that crafted organic teas and tinctures rooted in herbalism and astrology. I worked with the founder of the company to establish a distinct textural brand that felt both grounded and ethereal. Everything from the hand-drawn logo to the use of archival botanical illustrations steep you in a vibrant, yet cozy universe of possibilities- somewhere between the earth and the stars. Through a distinct process blending art & design, I created packaging that both clearly demonstrates the product at hand, and brings you into each product’s distinct world.
Creative Director, Web Design, Branding
CANDID LEAP
Candid Leap is a Wed design and development agency serving enterprise-level clients. As the founding Creative director of the company, I led the ever-growing design team by overseeing client relations, building the vision, and working with my team to build beautiful large-scale websites. During my time at the agency, we went from being a small unknown boutique to becoming a highly reputable Webflow Enterprise agency working with some of the largest names in tech, such as Daasity, Alchemy, Prive, Spider AF and more.
